If you’ve heard the buzz about the importance of link building but aren’t sure what it is or what to do, these quick tips will help you get started.
Twitter – For a quick and easy link building initiative, start by dropping your link on Twitter and watching it spread. Open with an intriguing and eye-catching one-liner intro that will draw people in and lead them to click on the link. Think of it as a compelling newspaper headline used to draw readers in. Ideally, if they like what they see they will “re-tweet” your link on their profile so that it now not only reaches your own followers but is visible to their followers as well. That is a viral spread at work.
Also, consider directing your link tweets to a specific person or company. For example, if you just added a new line of hot teas to your breakfast bar, consider tweeting that information directly to the tea company (if they happen to have an account) with a link back to your site. A company will almost always re-tweet your message if you talk about their product because it becomes free positive publicity for them.
Facebook – Another great place for posting links is on Facebook because they will appear on your profile page as well as in your friends’/fans’ news feeds. If your friends/fans happen to like what they read they will repost the link on their own profile pages and now the link will appear on their friends’ news feeds as well.
Facebook has also recently added a “tagging” feature to its posting bar which means that you can post a link and tag a friend in it that you think may be interested in that topic and make the link appear on their profile as well. It will appear on the friend’s profile the same way a photo would show up on her profile if you tagged her in it. Now it is visible on your profile and in your friends’ news feeds as well as on your friend’s profile and her friends’ news feeds.
Famous Bloggers – Following famous bloggers in your industry of interest is not only a great way to stay abreast of the latest trends and get ideas for posts of your own, but it’s also a way for you to engage, interact and leave your link trail along the way. When I find a blog post of interest I make sure I comment on it because comment fields will often provide links back to your website. If I comment on a site that gets thousands of hits each day, some of the traffic may just see my link in the comments and stop by my site out of curiosity. It’s important, however, that you use this method appropriately and only contribute to discussions that are relevant rather than just trying to farm out your link all over the place. As you participate in the conversation and continue to build relationships with other bloggers, you’ll become a true part of the community and increase the likelihood that other bloggers may reference you and your site in their posts.
Give these tips a try and let us know if it helps you to drive traffic and increase inbound links to your site.