LinkedIn, which was once solely a professional networking site, will continue to grow in its usefulness for businesses. Marketing Tech Blog says that “94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often.” LinkedIn also has improved insights allowing users to see the post reach, engagement, followers and more.
Content Marketing Analytic Trends in 2015
Although social media is a part of content marketing, other areas of content marketing are important to focus on this year. Companies produced 50-70% more content this year than they did last year, and this is expected to continue upward with two main trends: video and strategy creation.
With 100 hours of video uploaded to YouTube each minute, this trend is not going anywhere. The average 7-minute length of a video just a few years ago has shrunk to just seconds (30 seconds – 1:30 minutes). Video has become the best storytelling medium in content marketing. You can create videos that tell your company’s story, how products work or peaks behind-the-scenes. Another very hot trend is videos in email marketing. Remember to track your video analytics. Are the short videos viewed more often than longer videos? Does your audience like videos better than articles?
It all starts with a good plan!
This is the year to start with a great content marketing plan (and we can help). More marketers say they are creating a documented strategy/content marketing plan this year. As important as it is to plan out content daily, monthly or quarterly, it is equally important to keep track of analytic goals. What are your company’s goals for new followers, engagement, retweets, etc.? Planning ahead makes it easier to benchmark what’s working and what isn’t.
It’s a New Year, and it’s time to start tracking some of those social media and content marketing analytics. Are you already using analytics to determine your ROI? What other trends do you think this year will bring for analytics?
If you enjoyed this post by Elizabeth, check out some of her other blogs!
Elizabeth Muckensturm – Communications and Media Professor