Greenville, SC – After more than a decade of successful operations as 10Best, Inc. the company has launched a new identity to unite its service offerings — 10Best.com, 10Best Solutions and The Content Works — under one corporate entity, the Enveritas Group. The merger of these brands and the inception of the new identity allows for the creation of one complete, comprehensive content service package delivered via one central point of contact.
“Content is clearly what drives the internet, and we are driving more content than any other firm today,” said Brice Bay, CEO of EnVeritas Group. “If a company does not have a good content strategy for their website, then they’ll never be able to achieve their goals. Through our full spectrum of services from content creation to optimization to marketing and distribution, we can help businesses improve search engine ranking, increase web traffic, enhance user experience and ultimately receive a greater return on investment.”
The company is approaching 1,000,000 URLs with content either created and/or managed by the Enveritas Group, over 50 content employees based in the United States, offices in England, France and Mexico, and a network of over 800 writers and editors worldwide that create content for the firm and its clients.
While there is no shortage of information online or in print, there’s a real need for original information that web browsers and/or a company’s prospects and customers recognize as dependable. By working en veritas, Latin for “in truth”, their goal is to help companies empower customers and grow their businesses by developing engaging, relevant and original communications through proven proprietary processes designed to create, manage, market and distribute content
The company started with the launch of 10Best.com, a travel information and advice website in 1999. As 10Best.com grew, the principals saw a need in the hospitality industry, specifically hotels, for quality destination information on their websites. 10Best.com began licensing its database content to hotels for display on their websites.
As the company’s work with hotels continued, Bay and his partners began to understand more of their website needs, including content management and search engine optimization (SEO). They secured a relationship with Carlson Hotels (Radisson, Country Inn & Suites) and eventually IHG (Holiday Inn, Holiday Inn Express, Crowne Plaza, etc.) that led to the creation of 10Best Solutions, the business-to-business branch of 10Best.com, that provides content solutions.
In 2007, 10Best, Inc acquired The Content Works, a London-based company with an international team of writers, editors, designers and translators that produces content and images for use digitally, in print or on mobiles. The Content Works also conceives, designs and packages books and has worked with the major travel guide publishers and media players including Lonely Planet, Time Out, Insight Guides, Thomas Cook Publishing, the BBC, Nintendo, Channel 4, Alastair Sawday, Travel Intelligence, Dorling Kindersley, Levi’s, GTA and the National Magazine Company.
Today, EnVeritas Group has developed highly sophisticated systems and processes to deliver their content services. “Once we started generating large volumes of content for our clients, we developed strategic processes to ensure that we could deliver the content accurately, efficiently and cost-effectively. As we expand into new markets around the world, we will continue to develop and build the technology to service our clients,” commented Bay.
EnVeritas Group recently signed an agreement with AOL to provide destination related content for their web service offerings. The company also signed an agreement with American Express Publishing to fact check and update their database of 22,000 venues.
Additionally, EnVeritas Group Latin America will be launching a new website for Mexico City, www.ahoritita.com, that will provide its urban dwellers with a stylish site for creative, young residents to sound off on the coolest restaurants, clubs, bars and cantinas or anything else that makes Mexico City great.
The company has created a new brand for the Enveritas Group, which includes a blue and black sphere, reminiscent of a globe, with an arrow to indicate forward motion. The company’s new website can be viewed at www.enveritasgroup.com.
“This is an exciting time for our company and the industry. Companies and brands are really starting to understand the importance of a well-defined content strategy, and in fact, this is what should drive their website development even before the first page is designed. We look forward to growing in an industry that is now at the forefront of the internet,” said Bay.
About EnVeritas Group
EnVeritas Group is a global content marketing firm dedicated to helping companies empower customers and grow their businesses by developing engaging, relevant and original communications through proven proprietary processes designed to create, manage, market and distribute content. Headquartered in Greenville, South Carolina the company has Custom Content Creation (C3) Centers in Greenville, South Carolina, Mexico City, Mexico and London, England. EnVeritas group employs 50 full-time writers and editors and 25 staff members in the United States and has a network of over 800 writers worldwide. The company also operates www.10Best.com, a travel research and resource website, and The Content Works, a content solution, travel guide publisher and book packaging firm. For more information and additional press resources, please visit the company’s website at www.enveritasgroup.com.
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