8. Tom Ollerton, Marketing Director at We Are Social, gave a humor-filled presentation on the work they are doing for their customers, and presented a great social video iPhone app that is trending really well right now: Vine.
9. This quote really stood out to me. “Advertizing is pollution unless it helps people,” said James Hilton, co-founder of AKQA, who made this bold but true statement on the second day. That’s why quality content marketing is so efficient – people share great content if it’s useful to a friend, and forget it if it’s not. Other nuggets of advice from James included: “Ask yourself what is the purpose of your brand and how it is going to help people?” Lastly, simple but inspiring advice for entrepreneurs: “Be passionate about your product as much as your profit.”
10. Big data and content marketing are, by and large, two of the most trending topics in 2013. And it seems they’re linked. Once you’ve conducted your analytics and pulled sales data to find out the “who, what, when and where” of your product sales, you are then in a better position to target your content marketing at the correct demographic. Successful marketers are the ones who have a handle on data, technology – and great content.
Big thanks to the iMedia team for putting this together, particularly to Melanie Somers, Mark Hudson and Dan Brain. Looking forward to see you all next year.