Simply put, content is any message you send an audience. Your company is producing content all the time, whether it intends to or not. Every message is an opportunity to educate, entertain, inspire or convince. But to ensure you’re sending the right message to the
How to Use the Analytics Data You Gather
You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re even aware of how many followers
How Licensing Can Enhance Your Brand
What Is Licensed Content? Licensed content is content that is produced by a known (or recognized) third party editorial property (ie; magazine or website). Think about
