Have you ever noticed discrepancies in location data from Analytics and AdWords? Many marketers have, and it leaves them wondering: Why are they different? Which one is right? When understanding the differences between the way Google Analytics and AdWords report location, you have to understand
What You Need to Know About Performing a Content Audit
When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re scratching your head wondering what a
Important Content Writing Skill: How to Self-Edit
I know what you’re thinking: But everything I say is so important! When you’re facing a word count, it can be difficult to know what you
