Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

When Do I Use Machine Translation?

Though machine translation has not yet succeeded in making human translators 100% obsolete, the technology has made — is still

12 Instagram Tips for Success

Small businesses often underestimate what it takes to succeed on a social platform like Instagram. It looks so easy. Post

License a Website Trust Badge to Increase Conversions

Nothing builds trust like the truth, and most customers value truth and honesty above everything else. ~Natalie Doyle Oldfield What

Traditional and Digital Marketing Should Work Together

The digital revolution has succeeded so completely that it’s hard to remember what life was like before we had the

Social Media Etiquette Training for Employees

The recent Facebook, Instagram, and What’sApp outage was a case study in just how many of us rely on social

Create Brand Awareness for Your Medical Practice Before Patients Need You

In today’s ultra competitive healthcare market, patients have more choices than ever before. As we’ve seen during the pandemic, where

Link Building or Link Scheming

Back in the early days of SEO, white-hat and black-hat SEO were a thing, which I thought had died. But

The Worst Meatball Sammy: Online Reviews are Opportunities not Albatrosses

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

Google Analytics for Beginners

Google Analytics can help you understand your audience, acquisition, and their behavior. For those new to Google Analytics, it can

Consistency and Creativity in Digital Strategy

As digital marketers, we love a great strategy. That’s why we’re always looking for ways to improve our game plans.

How not Why is the Question

Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton