Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

As digital marketers, we love a great strategy. That’s why we’re always looking for ways to improve our game plans.

Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton

They say you can only count on death and taxes. If you’ve been paying attention to digital marketing in the

Every day, I get to interact and collaborate with a team of extremely smart, content-savvy professionals – an A-list group,

Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a

Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a

How many social media platforms can you name? How many social media accounts do you use? If you’re an average

The afternoon matchup between the Pirates and Cubs began ordinarily enough. Until the top of third inning, that is. The

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users

Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any