Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Consistency and Creativity in Digital Strategy

As digital marketers, we love a great strategy. That’s why we’re always looking for ways to improve our game plans.

How not Why is the Question

Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton

Best SEO Practices for Search & Content Optimization in 2021

They say you can only count on death and taxes. If you’ve been paying attention to digital marketing in the

[Still] The Old Guy in the Club

[Still] The Old Guy in the Club

Every day, I get to interact and collaborate with a team of extremely smart, content-savvy professionals – an A-list group,

Are Buyer Personas Still Effective and Relevant?

Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a

Google Knows My Birthday… and yours too

Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a

The Gordian Knot of Social Media

How many social media platforms can you name?  How many social media accounts do you use? If you’re an average

4 Business Tips from the Baez Play

The afternoon matchup between the Pirates and Cubs began ordinarily enough. Until the top of third inning, that is. The

Using Analytics Data to Increase Traffic to Your Website

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

Which Ad Extensions Should You Be Using on Your Google Ads?

Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users

Recent Updates to Google Ads

Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any