Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Benefits of a Business Blog in 2024

In 2024, it seems like every business has a blog that’s churning out content. Adding another complication into the mix,

EVG Media Welcomes Allison Mertens as Marketing Director

EVG Media Welcomes Allison Mertens as Marketing Director

Greenville, SC – January 30, 2024 – EVG Media, a global digital strategy company based in Greenville, SC, is pleased

A Website Content Creator’s Guide to Using H Tags

What Are H Tags? H tags, also known as headers, are HTML elements used to organize web page content. They

Examples of Content Licensing from EVGMedia and Our Partners

You probably see it more often than you realize — a company has won an award and uses a badge

Don’t Morph Yourself: Get a Copy Editor

As a college freshman, I rose earlier than my roommates, and in an effort to be considerate, I frequently got

Should You Use Stock Images in Your Content Marketing Efforts?

Stock images can be quite useful when it comes to content marketing. They provide companies with a convenient and often

How to Utilize Influencer Marketing in Your Earned Media

No doubt you’ve seen products sponsored by popular home chefs, DIYers, and other creators while scrolling through Instagram or Facebook.

3 Tips on Managing Creatives

You rely on the work of creatives—designers, writers, videographers to name a few—to sell products and services, to get your

Infographics Are Crucial to Your Digital Marketing Strategy

If your marketing strategy doesn’t include infographics, then it’s time to change that. According to Demand Sage, “an infographic is

SGE, AI and the Evolving Face of Search (Part 1)

SGE, AI and the Evolving Face of Search (Part 1)

Before we explore the intersection of SGE, AI and Search, consider a real-world scenario: Let’s say you’re looking to surprise

SGE, AI and the Evolving Face of Search (Part 2)

SGE, AI and the Evolving Face of Search (Part 2)

Where & how does SGE use product reviews? In terms of how SGE may use product product reviews on search