Laurel Reese

Winning ZMOT in 2016

We all know the world of content marketing changes daily. Ideas and trends from just a year ago now seem

8 Ways to Achieve Marketing Success with Video

How much time do you spend watching videos each day? If you’re like most adults in the U.S., the answer

Six Ways to Be Proactive with Your Online Presence (Because No One Likes a Tattletale)

Six Ways to Be Proactive with Your Online Presence (Because No One Likes a Tattletale)

I recently went to a movie theater with my boyfriend and his family. When we arrived, we realized the movie

8 Marketing Lessons from the 2015 Super Bowl Commercials

Yes, I’m one of the 78% of Americans who watch the Super Bowl mainly for the commercials. In fact, this

Santa and Sales: Why Nostalgia Makes for Merry Marketing

Santa and Sales: Why Nostalgia Makes for Merry Marketing

When I was growing up, the holidays meant driving around town looking at Christmas lights with mugs of hot chocolate,

Catching Content: Top 10 Attributes of Viral Marketing Campaigns

Catching Content: Top 10 Attributes of Viral Marketing Campaigns

What do the Old Spice Man, the Evian babies and the Chipotle Scarecrow all have in common? We’ve all seen

Save Some Money, Ride the TravelPony: A Social Media Success Story

Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for

Simple College Math: Students + Blogging = Enrollment

Simple College Math: Students + Blogging = Enrollment

Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage

Ok Google in Chrome Beta: The Progression of Voice Search

Ok Google in Chrome Beta: The Progression of Voice Search

While we’re not quite at the level of the movie Her (yet), voice search is quickly becoming both more prevalent