Emily Smith

Good or Bad, It’s Very Real – Your Employees on Social Media

Heard the rumor? Word is that everybody who works for you is actually in marketing. Most of us probably understand

Do’s and Don’ts of Buyer Personas for Content Marketing

So you’re on board with the idea that meaningful content can help build your brand. But who’s the audience for

5 New (Mostly Free) Things on LinkedIn

5 New (Mostly Free) Things on LinkedIn

If a rolling stone gathers no moss, social media doesn’t even collect spores. Even if you use a social media

Do You Write Good? Technique and Inspiration for Content Marketing Writers

Do You Write Good? Technique and Inspiration for Content Marketing Writers

Even as videos get a lot of play in content marketing circles (see what I did there?), as a writer

Are You Faking It? False Profiles in Social Media

Are You Faking It? False Profiles in Social Media

I’m going to make a slightly embarrassing confession: I like my smile. It’s one of the parts of me I

Let’s Talk Business: Content Marketing on LinkedIn

Let’s Talk Business: Content Marketing on LinkedIn

What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have

An Explosive Love Affair – Books, Readers and Digital Marketing

An Explosive Love Affair – Books, Readers and Digital Marketing

This weekend heralded National Book Lovers Day. Like pretty much everything in the known universe, the world of books has

Poetic License – Lessons for Inspired Content Marketing

Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may

Stop Thinking So Much: Learning to Follow Through on Social Media

Stop Thinking So Much: Learning to Follow Through on Social Media

Am I the only one who feels like the prevailing wisdom on good social media behavior has been regurgitated until