Eric Ingrand

10 Things Global Brand Marketers Need to Watch for in 2015

10 Things Global Brand Marketers Need to Watch for in 2015

2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years,

Engagement & Innovation: The New Battleground in Marketing

Engagement & Innovation: The New Battleground in Marketing

Insights from Brand2Global in London, October 1-2, 2014. Last week, I shared my excitement at seeing big brands like LEGO,

Content Marketing Comes of Age

Content Marketing Comes of Age

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,

10 Tips for Marketing Your Business Internationally

At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.

Rentabiliser votre marketing international dans un monde multiculturel et multisupport

Rentabiliser votre marketing international dans un monde multiculturel et multisupport

La question que nous posent les entreprises en quête de développement à l’étranger est la suivante : comment créer une stratégie

Marketing global rentable en un mundo multicultural y con dispositivos múltiples

Marketing global rentable en un mundo multicultural y con dispositivos múltiples

La pregunta número uno que nos hacen las empresas que buscan expandirse en el extranjero es la siguiente: ¿cómo podemos

Why It’s Important to Continually Learn and Develop as a Global Marketer

Why It’s Important to Continually Learn and Develop as a Global Marketer

Originally appeared in the July Edition of Brand Quarterly Magazine The “information superhighway” has turned supersonic since the phrase was

Cost-effective Global Marketing in a Multicultural Multi-Device World

Cost-effective Global Marketing in a Multicultural Multi-Device World

The number one question we are asked by companies seeking to expand abroad is: how do we develop a coherent,

Eid Mubarak: Insights Into Marketing Around Cultural Festivals

Eid Mubarak: Insights Into Marketing Around Cultural Festivals

Eid Mubarak – a happy and blessed Eid-al-Fitr to all our Muslim friends and customers! Eid is not the Muslim