Content Marketing Case Study: AOL
OBJECTIVE
- Create custom travel and destination-related content for AOL’s website
- Quickly populate website with articles about tourist attractions and areas of interest in over 30 different cities
SOLUTION
- Created dedicated team of travel writers and subject matter experts
- Team was able to write, edit and search engine optimize over 400 articles in just 6 weeks
RESULTS
- Articles received top rankings in organic searches
- AOL realized the ease, efficiency and cost savings of outsourcing content
- Commissioned EVG to write another 100 articles in 3 weeks