GE Raises the Bar for B2B Content Marketing
There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of
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My Favorite Content Marketing Blogs
As content marketers, it’s critical that we keep up with the latest news and best practices. One of the easiest
Pinterest Place Pins Add Value for Travel and Tourism
Pinterest Introduces Place Pins As I was devouring a bowl of cereal this morning, I overheard someone on the
Why Your Buyer Personas Aren’t Effective
You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed
You’re Explaining Content Marketing Wrong
I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision
5 Tips for Managing a Successful Blog
Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a
A Sweet Content Marketing Partnership: Hershey & the NCAA
During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,
5 College Football Programs Doing Content Marketing Right
As the fall weather creeps over the country (except for Florida), college football fans everywhere are donning the colors of
Piracy Websites & Copyright Violators Under Attack
Close your eyes and take a moment to mentally run through the content on each of the pages on your
5 Tips for SlideShare Success
Ok, so at this point most of the social sphere is familiar with the “new” kid on the block. SlideShare,
Facebook Joins Hashtag Mania
It seems that everywhere you look, whether it’s on television, a print ad in a magazine, or while browsing the