Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Link Building or Link Scheming

Back in the early days of SEO, white-hat and black-hat SEO were a thing, which I thought had died. But

The Worst Meatball Sammy: Online Reviews are Opportunities not Albatrosses

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

Google Analytics for Beginners

Google Analytics can help you understand your audience, acquisition, and their behavior. For those new to Google Analytics, it can

Consistency and Creativity in Digital Strategy

As digital marketers, we love a great strategy. That’s why we’re always looking for ways to improve our game plans.

How not Why is the Question

Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton

Best SEO Practices for Search & Content Optimization in 2021

They say you can only count on death and taxes. If you’ve been paying attention to digital marketing in the

[Still] The Old Guy in the Club

[Still] The Old Guy in the Club

Every day, I get to interact and collaborate with a team of extremely smart, content-savvy professionals – an A-list group,

Are Buyer Personas Still Effective and Relevant?

Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a

Google Knows My Birthday… and yours too

Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a

The Gordian Knot of Social Media

How many social media platforms can you name?  How many social media accounts do you use? If you’re an average

4 Business Tips from the Baez Play

The afternoon matchup between the Pirates and Cubs began ordinarily enough. Until the top of third inning, that is. The