Google Analytics

Google Analytics for Beginners

Google Analytics can help you understand your audience, acquisition, and their behavior. For those new to Google Analytics, it can

Digital Analytics: A Better Measurement Plan

Digital Analytics: A Better Measurement Plan

Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for

Google Analytics for Busy Hotel Managers

Google Analytics for Busy Hotel Managers

Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code