Content Marketing Strategy

7 Reasons Content Marketing Plans Fail

With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content

Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along

Lucy Williams, Founder and Creative Director of Blink London, talks to Eric Ingrand, Vice President of Content Marketing EMEA at

I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as

When I moved into my first “grown-up” place, all I could afford was a humble one-bedroom apartment that scarcely fit

You should always be trying to better capture and/or expand your audience. Creativity, one way of many to maximize the

In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The

Here at EVG, it’s no secret that “the Internet is a visual place” has been my mantra for the past

If you think you will be able to create web copy for your site by yourself, you’re not alone. Lots

Chances are, you have a friend who is seemingly well-versed in everything, from car engines to notable 18th century authors.

Webinars are an effective way for businesses to connect and engage with users all over the world. This powerful marketing