Content Marketing News and Advice

What is Content?

Simply put, content is any message you send an audience. Your company is producing content all the time, whether it

In March, Brian Kolb joined the EVG team as Global Executive Vice President of Licensing. Now, EVG is excited to

You might not think a lot about the pronouns you use when creating blog posts, but that’s a mistake. Using

When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go

There are many reasons why you shouldn’t wait to update and evaluate your content marketing goals until a new year.

“Fertile Woman Dies in Climax.” Now that’s a headline, and it’s no joke. It makes perfect sense if you know

Content marketing is more than a way of communicating; it is a way of advertising. Web content is the basis

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced

I read a great article over at Remarkablogger, and Matt Hooper’s premises mirror what we tell our clients time and

Continued from previous entry. Making your content bloom At EVG, we further define curation as essentially the organizing and sharing