Grow Your Hotel Brand with Instagram Marketing

Nothing makes me excited about a new hotel stay quite like a gallery of well-curated photos. I love imagining myself curled up in the plush bed or sinking into a lobby chair and discussing the next attraction with my travel buddies. You can encourage guests to daydream about a hotel stay by joining Instagram, a […]

Read More

Utilizing the New Instagram Layout App

Of course the use of Instagram for marketing is old news now. In the last few years, we have watched Instagram grow and take hold not only as a social media site, but also as a new place for promotion and marketing. More recently, Instagram has rolled out ads and sponsored posts that give marketers […]

Read More

Social Media Budgeting Tips

As more consumers go mobile and more businesses recognize the power of having an online presence, social media advertising budgets soar. In a recent article, Eric Ingrand predicted that 2015 will see an increase in social media advertising budgets. Are you ready to make your mark on the digital world? Ideally, you’ll want to use […]

Read More

2015 Social Media and Content Marketing Analytic Trends

What is the one thing that will become more important in 2015 for social media and content marketers? ROI (return on investment) tracking. One of the best ways of determining ROI for social and content marketing is through tracking analytics. Analytic tracking is becoming more and more popular each year, and new technologies are constantly […]

Read More

How to Enhance Your (Small) Financial Firm’s Presence On Facebook

I feel comfortable making the assumptive statement that the majority of businesses are using Facebook to promote their brand, along with other social media channels. However, financial institutions are in an interesting position regarding social media, and are subject to additional regulations by the government that regular businesses don’t have to worry about. The Securities and […]

Read More

Let’s Talk Business: Content Marketing on LinkedIn

What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have confirmed LinkedIn’s importance in the B2B marketing mix for the past couple of years, new reports herald the platform’s rise as an across-the-board content giant. In just a year, LinkedIn’s Sponsored Updates (a.k.a. brand-created content) […]

Read More

4 New Social Media Websites or Apps you need to check out!

Remember Myspace, Facebook or even Instagram in their early stages, before advertisers, or sponsored posts became popular? These four new social media websites or apps are all virtually ad-free (for now). As a digital media strategist, it’s important to know what’s becoming popular and what’s fading away. Even if your company can’t capitalize on these social networks […]

Read More

Content Marketing Comes of Age

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike, Microsoft, Coca-Cola, Danone, Western Union and Accor meet to strategize about global content marketing. That’s when you know that content marketing has finally come of age. And that’s exactly what I saw in London at […]

Read More

Tips for Creating and Managing Successful LinkedIn Groups

Your company LinkedIn page is up and running. You’ve done your research, joined a few groups, left a few groups and your contributions are, of course, among the most thoughtful in any group discussion. You are, all in all, a successful LinkedIn user. So, what now? Once you’ve established yourself in group discussions and feel […]

Read More

Pinterest for Retailers: New Tools and Successful Strategies

It’s easier than ever for retailers and other businesses to use Pinterest to promote their products. Pinterest recently introduced a new analytics tool for business users that allows companies to gain valuable insight on how their content is being viewed, pinned and shared. According to TechCrunch, this tool can tell companies the number of impressions […]

Read More