The Connecting Power of Hashtags

Trials and tribulations are inevitable. And when one fiery, unexpected trial descends, it can be excruciating if we are not somewhat prepared for the onslaught. Having a solid foundation rooted in some sort of stability, whether it be in your personal life or in your business, is key to surviving and overcoming when life throws […]

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Politicians Are A-Twitter About Social Media

Social media is now a given in political campaigns. A contender without a Twitter handle is hardly a contender at all. Candidates use the microblogging service as a way to share their positions and sentiments on an array of topics. Many prominent politicians even use it to announce campaigns for office. Today’s “attention economy” demands […]

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Top 5 Image Tools for Social Sharing

A good image can make the difference between a share and a drive-by, and social media demands you use images front and center in your strategy. This emphasis on the visual is no surprise; 90% of the information transmitted to your brain is visual. We process images quickly, far more quickly than text. So it’s […]

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5 New (Mostly Free) Things on LinkedIn

If a rolling stone gathers no moss, social media doesn’t even collect spores. Even if you use a social media platform regularly, unless you’re reading the company blog or happen to be an elite user (like Adobe . . . more later), you rapidly can find old news becoming uncomfortably new to you. So I’ve […]

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Why Every Brand Should Be on Pinterest

It’s become a cliché for me to remind the world that the Internet is a visual place. And it’s no secret around EVG that I am a huge supporter of Pinterest. I’ve been stalking all our new-moms-to-be via their Pinterest boards for ideas of adorable items for their impending off-spring. Most people see the relevance […]

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What to Do When a Social Media Crisis Occurs

No one likes handling bad press, but you never know when a crisis might strike your business. I use the word “crisis” for anything big or small that may have a negative impact on your business or its reputation. Sometimes crises can come in the form of a misspelling in a mass email or a […]

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Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

When things are going well, it’s easy to boast about your product or share information about your services. But what do you do when things go wrong—when it’s obvious everything is not going well.  If you’re a small business owner or work in a marketing and branding department, you dread this day. Unfortunately, it’s inevitable […]

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Fitness Plans, Social Media and Marketing, Oh My!

We’re now more than four months into the New Year, and there’s a good chance those ambitious fitness plans you had in mind, along with your social media and mobile marketing plans, have slipped through the cracks. You were on a roll for a while, but maybe something came up: you no longer had time, or your […]

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4 Common Social Media Mistakes Every Business Should Avoid

Social media should no longer be regarded as a choice for your business—it’s a must. Smart Insights provided a detailed survey in which it suggested that social media marketing is growing at a fast pace and could be the number one channel to promote business and communicate with the targeted audience. Although social media has […]

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Forums: An Alternative Way to Engage with Your Audience

As technology advances, companies have to change their marketing strategy to reach an audience that adapts as quickly as the next gadget hits the market. The first course of action for many companies has been to increase their presence on social media channels such as Twitter, Instagram and Facebook. The functionality of these channels has […]

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