2015 Social Media and Content Marketing Analytic Trends

What is the one thing that will become more important in 2015 for social media and content marketers? ROI (return on investment) tracking. One of the best ways of determining ROI for social and content marketing is through tracking analytics. Analytic tracking is becoming more and more popular each year, and new technologies are constantly […]

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How to Enhance Your (Small) Financial Firm’s Presence On Facebook

I feel comfortable making the assumptive statement that the majority of businesses are using Facebook to promote their brand, along with other social media channels. However, financial institutions are in an interesting position regarding social media, and are subject to additional regulations by the government that regular businesses don’t have to worry about. The Securities and […]

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Let’s Talk Business: Content Marketing on LinkedIn

What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have confirmed LinkedIn’s importance in the B2B marketing mix for the past couple of years, new reports herald the platform’s rise as an across-the-board content giant. In just a year, LinkedIn’s Sponsored Updates (a.k.a. brand-created content) […]

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4 New Social Media Websites or Apps you need to check out!

Remember Myspace, Facebook or even Instagram in their early stages, before advertisers, or sponsored posts became popular? These four new social media websites or apps are all virtually ad-free (for now). As a digital media strategist, it’s important to know what’s becoming popular and what’s fading away. Even if your company can’t capitalize on these social networks […]

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Content Marketing Comes of Age

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike, Microsoft, Coca-Cola, Danone, Western Union and Accor meet to strategize about global content marketing. That’s when you know that content marketing has finally come of age. And that’s exactly what I saw in London at […]

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Tips for Creating and Managing Successful LinkedIn Groups

Your company LinkedIn page is up and running. You’ve done your research, joined a few groups, left a few groups and your contributions are, of course, among the most thoughtful in any group discussion. You are, all in all, a successful LinkedIn user. So, what now? Once you’ve established yourself in group discussions and feel […]

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Pinterest for Retailers: New Tools and Successful Strategies

It’s easier than ever for retailers and other businesses to use Pinterest to promote their products. Pinterest recently introduced a new analytics tool for business users that allows companies to gain valuable insight on how their content is being viewed, pinned and shared. According to TechCrunch, this tool can tell companies the number of impressions […]

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LinkedIn Empty Nesters’ Club

Starting this Saturday, I will be an Empty Nester. Yes, there are many of you who have come before me and have transitioned to the other side. The side that no longer includes daily instructions for cleaning up rooms, walking the dog, putting shoes back in closets. The side that no longer means reminders to unplug […]

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Small Businesses and Social Media

I often talk to small business owners or employees who ask about social media. “How do I find time for it?” “What should I post?” When you decide to venture into the world of social media marketing, it’s important to remember that things are not the way they used to be. Social media puts users […]

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LinkedIn and the In Group

It’s an understatement to say that curating your business’s social media can be a full-time job. There are so many different avenues that your company can use to engage your customers and colleagues that you often have to limit your approach to make an impact. Facebook, Twitter and Google + often dominate the top of a […]

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