LinkedIn Empty Nesters’ Club

Starting this Saturday, I will be an Empty Nester. Yes, there are many of you who have come before me and have transitioned to the other side. The side that no longer includes daily instructions for cleaning up rooms, walking the dog, putting shoes back in closets. The side that no longer means reminders to unplug […]

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Small Businesses and Social Media

I often talk to small business owners or employees who ask about social media. “How do I find time for it?” “What should I post?” When you decide to venture into the world of social media marketing, it’s important to remember that things are not the way they used to be. Social media puts users […]

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LinkedIn and the In Group

It’s an understatement to say that curating your business’s social media can be a full-time job. There are so many different avenues that your company can use to engage your customers and colleagues that you often have to limit your approach to make an impact. Facebook, Twitter and Google + often dominate the top of a […]

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Pros and Cons of Multiple Social Media Managers for a Company

Between the tweets, hashtags and pins, you may find yourself wishing you had a dozen social media gurus to run your accounts. Or if your social media efforts have gotten out of hand, perhaps you’re wishing you had just one easily managed individual instead of a vast team. Social media presence is a powerful tool […]

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To Friend or Not to Friend?

In an education psychology class several years ago, my professor asked us if we thought it was appropriate to friend our students on Facebook. Several classmates mentioned the benefits of keeping an eye on their students for mentoring purposes, but I couldn’t echo their positivity. I have seen too many teachers and professionals embarrassed, disrespected […]

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A Midsummer Night’s Selfie

I went to a theatre-in-the-round production over the weekend here in Greenville—a zany take on Bill’s A Midsummer Night’s Dream. The theater hall was cool and dark, and the hanging incandescent bulbs and psychedelic-pastel-colored stage floor promised a creative show. I watched as Helena chased Demetrius and Lysander ask Hermia to marry him, while the […]

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Marketing in Ramadan: Gently Does It

This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in America and the world over, a different cultural event is drawing their attention. Ramadan is the most significant event in the year for most Muslims, stretching over an entire month of the Islamic calendar. Although not […]

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Why You Should Be Using Hashtags

# You’ve seen this symbol. It’s the number sign right? Or wait; aren’t they calling it a hashtag nowadays? This symbol has caused social media hype in recent years. It’s made a home for itself on nearly every social media platform, is used in text messages and was even the subject of a comedic SNL […]

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Facebook, Ethics and You

Did Facebook deliberately manipulate the news feeds of 700K of its users this past January? Looks like it. The news that Facebook deliberately manipulated the news feeds of about 700,000 users from January 11-18, 2012 is making headlines around the Web. The New York Times, in a June 29th article, goes so far as to call […]

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Cost-Effective Content Marketing Tips for Non-Profits

Creating great content is one of the most effective ways to generate awareness and increase traffic to your website. Unfortunately, many non-profits don’t have the time or resources to make this happen, and they certainly don’t have the budget. You can see the conflict here. In order to combat this, non-profits need to find other, […]

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