To Friend or Not to Friend?

In an education psychology class several years ago, my professor asked us if we thought it was appropriate to friend our students on Facebook. Several classmates mentioned the benefits of keeping an eye on their students for mentoring purposes, but I couldn’t echo their positivity. I have seen too many teachers and professionals embarrassed, disrespected […]

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A Midsummer Night’s Selfie

I went to a theatre-in-the-round production over the weekend here in Greenville—a zany take on Bill’s A Midsummer Night’s Dream. The theater hall was cool and dark, and the hanging incandescent bulbs and psychedelic-pastel-colored stage floor promised a creative show. I watched as Helena chased Demetrius and Lysander ask Hermia to marry him, while the […]

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Marketing in Ramadan: Gently Does It

This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in America and the world over, a different cultural event is drawing their attention. Ramadan is the most significant event in the year for most Muslims, stretching over the entire ninth months of the Islamic calendar. […]

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Why You Should Be Using Hashtags

# You’ve seen this symbol. It’s the number sign right? Or wait; aren’t they calling it a hashtag nowadays? This symbol has caused social media hype in recent years. It’s made a home for itself on nearly every social media platform, is used in text messages and was even the subject of a comedic SNL […]

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Facebook, Ethics and You

Did Facebook deliberately manipulate the news feeds of 700K of its users this past January? Looks like it. The news that Facebook deliberately manipulated the news feeds of about 700,000 users from January 11-18, 2012 is making headlines around the Web. The New York Times, in a June 29th article, goes so far as to call […]

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Cost-Effective Content Marketing Tips for Non-Profits

Creating great content is one of the most effective ways to generate awareness and increase traffic to your website. Unfortunately, many non-profits don’t have the time or resources to make this happen, and they certainly don’t have the budget. You can see the conflict here. In order to combat this, non-profits need to find other, […]

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Why the World Cup Evokes Emotions and Inspires Engaging Content

On the eve of the US Soccer team’s pivotal match against Germany, avid soccer fans and newcomers to the game alike are gearing up for what might be the social media event of the year. Or, at least, it might be the US social media event of the year. During Sunday’s game against Portugal, US […]

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Save Some Money, Ride the TravelPony: A Social Media Success Story

Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for me? Well, factor in the bridesmaid dresses, the shoes, the updos, the bridal showers, the bachelorette parties, the gifts and the travel expenses, and you get a very empty wallet. So when I came across […]

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Video Kills It: Content Marketing in the Visual Age

How much time did you spend watching versus reading today? The answer to that question drives one of the strongest trends in content marketing: Videos. The numbers behind video consumption, according to YouTube statistics, are hard to fathom: YouTube users watch more than 6 billion hours of video each month. Every minute, users upload more […]

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All About Hashtags

Hashtags can seem a strange and elusive beast to anyone who hasn’t used them or doesn’t get their purpose. They’re used carelessly and badly across the web, which means that they can be a stumbling block for novice social players. We’re here to help; this guide helps you understand the value of hashtags, their differences […]

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