Stop Thinking So Much: Learning to Follow Through on Social Media

Am I the only one who feels like the prevailing wisdom on good social media behavior has been regurgitated until it’s baby food? “Have a complete, up-to-date profile.” “Participate regularly.” “Don’t hard sell – share useful knowledge.” Solid articles espousing these tenets exist everywhere. I’ve even written one or two myself. Check, check and double-check. […]

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Executives and Reddit: IAmA CEO. Ask Me Anything

It’s a new era. No longer out of reach of us “average people,” executives are taking to social media and (gasp!) talking to us. Not just talking, but asking our opinions. For a very long time, companies were able to make large-scale changes without wide-spread upheaval from the masses a la the Gap logo redesign […]

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The Growth of the Social Media Manager as a Career

What is a Social Media Manager? A social media manager is a person who manages an organization’s social media pages like Google+, Facebook and Twitter. This job may have different responsibilities depending on the organization. This person could manage the strategy and social media marketing tactics for the organization as an individual, or they could […]

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Does size matter?

When it comes to social media marketing, not all businesses are created equal. There are definite differences in the way small and large companies approach social media. Resources One of the biggest differences that sets apart large and small companies are the resources that are allocated toward social media strategy. The larger the company, the […]

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A Viral Social Media Marketing Campaign Worth Noting

Taco Bell is currently running what just may be the greatest social media marketing campaign of the fast food industry to date. Considering all of the fun they appear to be having, it’s hard to believe that anyone there could actually be monitoring numbers or using terms like “analytics” at all. So, I choose to […]

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Creative Social Media Incentives

An important part of a successful social media campaign is keeping regular engagement and interest among followers, fans and friends. While some users may tweet photos or post praises out of brand loyalty and love, many need encouragement to keep the shares and re-tweets rolling. Incentives are an excellent way to do this. The word […]

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NCAA March Madness: Storytelling at Its Best

Every year, millions of sports fans settle down in their living rooms and tune into the CBS network and its affiliates to experience what is arguably the most exciting annual sporting event. The NCAA basketball tournament, March Madness as it is affectionately known, is college basketball’s end-of-year tournament where the winner is crowned champion. Why […]

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The Magic of the Corporate Twitter Feed

If there’s anything I love (hate) more than having my teeth flossed by the dental hygienist, it’s having to call a major company, outsmart an automated answering system and then sit on hold for a thousand years. By the time I  talk to someone real, I either a) forgot what I was calling about or […]

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And the Oscar Winner is… Real-Time Marketing!

Who watched the Oscars on Sunday? Did you love Ellen? Did you love Jared Leto even more? Personally, the Wizard of Oz tribute got my vote. Regardless of your favorite part, if you were using any type of social media during the show, you were likely inundated with a flood of marketing efforts from brands […]

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LinkedIn Gets Contented

In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The company says all 277 million LinkedIn users will eventually be able to publish long-form content on the site, just like prominent contributors do now. The Influencers program has been very successful for LinkedIn in terms […]

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