Fitness Plans, Social Media and Marketing, Oh My!

We’re now more than four months into the New Year, and there’s a good chance those ambitious fitness plans you had in mind, along with your social media and mobile marketing plans, have slipped through the cracks. You were on a roll for a while, but maybe something came up: you no longer had time, or your […]

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4 Common Social Media Mistakes Every Business Should Avoid

Social media should no longer be regarded as a choice for your business—it’s a must. Smart Insights provided a detailed survey in which it suggested that social media marketing is growing at a fast pace and could be the number one channel to promote business and communicate with the targeted audience. Although social media has […]

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Forums: An Alternative Way to Engage with Your Audience

As technology advances, companies have to change their marketing strategy to reach an audience that adapts as quickly as the next gadget hits the market. The first course of action for many companies has been to increase their presence on social media channels such as Twitter, Instagram and Facebook. The functionality of these channels has […]

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Six Ways to Be Proactive with Your Online Presence (Because No One Likes a Tattletale)

I recently went to a movie theater with my boyfriend and his family. When we arrived, we realized the movie we’d planned to see was not playing at the time the Flixster app said it was. Faced with a line of confused, irritated customers (all of whom had been misguided by the evil Flixster), the […]

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Grow Your Hotel Brand with Instagram Marketing

Nothing makes me excited about a new hotel stay quite like a gallery of well-curated photos. I love imagining myself curled up in the plush bed or sinking into a lobby chair and discussing the next attraction with my travel buddies. You can encourage guests to daydream about a hotel stay by joining Instagram, a […]

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Utilizing the New Instagram Layout App

Of course the use of Instagram for marketing is old news now. In the last few years, we have watched Instagram grow and take hold not only as a social media site, but also as a new place for promotion and marketing. More recently, Instagram has rolled out ads and sponsored posts that give marketers […]

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Social Media Budgeting Tips

As more consumers go mobile and more businesses recognize the power of having an online presence, social media advertising budgets soar. In a recent article, Eric Ingrand predicted that 2015 will see an increase in social media advertising budgets. Are you ready to make your mark on the digital world? Ideally, you’ll want to use […]

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2015 Social Media and Content Marketing Analytic Trends

What is the one thing that will become more important in 2015 for social media and content marketers? ROI (return on investment) tracking. One of the best ways of determining ROI for social and content marketing is through tracking analytics. Analytic tracking is becoming more and more popular each year, and new technologies are constantly […]

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How to Enhance Your (Small) Financial Firm’s Presence On Facebook

I feel comfortable making the assumptive statement that the majority of businesses are using Facebook to promote their brand, along with other social media channels. However, financial institutions are in an interesting position regarding social media, and are subject to additional regulations by the government that regular businesses don’t have to worry about. The Securities and […]

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Let’s Talk Business: Content Marketing on LinkedIn

What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have confirmed LinkedIn’s importance in the B2B marketing mix for the past couple of years, new reports herald the platform’s rise as an across-the-board content giant. In just a year, LinkedIn’s Sponsored Updates (a.k.a. brand-created content) […]

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