Twitter Updates

No More 140 Characters on Twitter? Re/code was the first to report on the possibility of increasing the traditional 140-character limit to 10,000. Jack Dorsey, CEO of Twitter, says that the 140-character limit works and is beneficial, but questions what if we could see more text?  He promises to keep it’s “live conversational nature” in tact.  He also […]

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Discover Your Notification Limit with Facebook Notify

In a move to compete with Twitter, the popular social media platform for up-to-the-minute information, Facebook released the Notify app last month. Similar to other news aggregating options such as Google News and Apple’s News app, Notify pulls headlines and tidbits from your choice of sources and pushes them straight to your iPhone’s lock screen. Yes, […]

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6 Marketing Habits to Burn in 2016

The year is coming to an end and it’s getting colder outside (in some places). So what’s better than sitting around a warm fire? The end of the year is a time to reflect on what happened in the prior months and purge some of those bad habits. Whether you sit around a bonfire and […]

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What’s New on Social Media

As 2015 comes to a close, a new year on the horizon means fresh things in technology and social media! But it’s not my favorite While Facebook users have the dislike button to look forward to , Twitter users are also currently experiencing changes to the social media site. Avid tweeters can no longer click on “favorite” […]

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Snapchat Too Personal for Business?

 “I like the idea of using Snapchat for business, but I believe that there are far more social media sites out there that could be more effective.” I quote myself from a blog I wrote about Snapchat just about a year and a half ago. I would like to retract this statement, as I disagree with […]

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How to Maximize Marketing Potential from Events

I was a communications major in college. I chose this field initially because I had high hopes of being a newscaster…until I realized newscasters don’t have southern accents and have to wash and blow dry their hair every day. I’m really kidding (maybe). However, I did find out that the communications studies department also encompassed […]

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Good or Bad, It’s Very Real – Your Employees on Social Media

Heard the rumor? Word is that everybody who works for you is actually in marketing. Most of us probably understand that, given the way social media have permeated our culture, workplace implications are inevitable and widespread. It’s been considered best practice for a while now to give employees social media training and guidelines for use, […]

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8 Ways to Achieve Marketing Success with Digital Video

How much time do you spend watching digital videos each day? If you’re like most adults in the U.S., the answer is about 1.25 hours, according to eMarketer. That’s almost 40 hours per month, and that number is only getting bigger. In fact, according to the Cisco Visual Networking Index, video traffic will make up […]

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Facebook Safety Checks Provide Peace of Mind for Friends and Families

On Monday, October 26, a 7.5 magnitude earthquake hit Afghanistan and parts of Pakistan. Hundreds were reported killed, and as I’m writing this blog, we still don’t know the full extent of the damage or the complete death toll. I was eating lunch when I received a Facebook notification that my friend, deployed in Afghanistan, was safe.   […]

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Pros and Cons of Twitter’s Periscope App

The social media realm develops so quickly that once we think we have it all down, something else surfaces. This “something else” right now is Twitter’s new video streaming app called Periscope. In January of this year Twitter noticed the app had potential and bought the company for $100 million. The app was officially launched […]

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