Tips for Optimizing Google Ad Words Campaigns

Paid search can be a great way to get targeted individuals to click on a link to your website. It can also serve to increase brand awareness by showing up in searches and creating impressions of your brand name, even if the individual viewing it doesn’t click on the link. While it can be a […]

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Optimize Google Plus to Amplify Your Content Marketing

  If you are guilty of listening to the naysayers that are busy plotting to bring down Google Plus as a viable social media channel, now is the time to block them out and listen. I am here to tell you that there is most certainly a high level of value in Google’s answer to […]

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Ok Google in Chrome Beta: The Progression of Voice Search

While we’re not quite at the level of the movie Her (yet), voice search is quickly becoming both more prevalent and more advanced. On February 27, Google’s voice search function—Ok Google—debuted as a built-in feature of the latest Chrome Beta. While users have been able to download Ok Google as a Chrome browser extension since […]

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Duplicate Content Problems

In my field, I hear a lot of talk about duplicate content. Will Google penalize for it? How should a website handle duplicate content? This issue causes a lot of misunderstandings. In order to clear things up, let’s start with the basics. What Is Duplicate Content? By duplicate content, I mean a web page that […]

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Google Maps Introduces 360° Views of Hotel Interiors (Just in Time for Wedding Season)

This year, I’ll be a maid of honor for the first time. And the bachelorette party destination? Vegas. Cue the Bridesmaids-style panic. So here’s what I need: a hotel that’s on the Strip, swanky enough to make the bride happy and affordable enough that the other bridesmaids won’t kill me. Thankfully, the newest version of […]

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Should Facebook Fear Google Plus?

Do the good folks at Facebook have reason to fear Google Plus? Lately there has been a lot of chatter surrounding the potential downfall of Facebook. By making decisions that have given rise to the ire of its users, the social media giant is faced with some serious questions. Its most recent concerns came in […]

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A Whirlwind Tour of Google’s New Tour Builder

Have you heard of Tour Builder from Google? It’s still in beta version and calls itself “a Google Earth experiment.” But wow, it looks cool. For those of us interested in uncovering the most compelling ways to tell our brand’s stories, this new tool is absolutely worth a look—travel-industry professionals take note! It only takes […]

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Google Knows My Birthday (And Yours Too)

With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. On November 27 (not that you don’t already know […]

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Digital Analytics: A Better Measurement Plan

Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for many companies. But not for long. It’s now so easy to see what customers think and feel about your content, you would be crazy to ignore it. This is where content marketing gets FUN. With […]

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Battling Goliath: Bing vs. Google in the Search War

Do you Bing it or Google it? I’ll be honest – I can’t imagine ever responding to a question with “I don’t know…Bing it!” But should I start practicing? A recent Search Engine Watch article makes some compelling points regarding Bing’s potential to compete with Google. First, Google’s recent move to secure search has more […]

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