EnVeritas Group CEO Returns from Trip to Middle East Leadership Academy

Greenville, SC (April 17, 2012) – Enveritas Group CEO Brice Bay recently returned from a two-week trip to the Middle East Leadership Academy (MELA) at Yas Island Rotana in Abu Dhabi, United Arab Emirates. This intensive, 11-day experiential program is designed to expand leadership, team building and business abilities, and create personal relationships that accelerate personal and business success.

Middle East Leadership Academy Every year, approximately 40 young, leaders (age 28-42) are selected from business, NGO, civil society, and education sectors from the Arab Republic of Egypt, Hashemite Kingdom of Jordan, Kingdom of Bahrain, Kingdom of Saudi Arabia, Lebanese Republic, Palestine, Republic of Iraq, Republic of Yemen, State of Kuwait, State of Qatar, Sultanate of Oman, Syrian Arab Republic, and United Arab Emirates.

This is the second year Bay has attended MELA as a facilitator. He was responsible for leading a group of seven delegates who came from the Arab Republic of Egypt, Hashemite Kingdom of Jordan, Kingdom of Saudi Arabia, Lebanese Republic, Sultanate of Oman, Syrian Arab Republic, and United Arab Emirates. Bay also presented a session on entrepreneurship and start up companies.

The ultimate goal of MELA is to create the foundation of a network of high potential leaders from business, education, and civil society that expands their leadership capabilities and skills while helping them build strong long-term personal relationships and facilitating face-to-face meetings and professional opportunities.

“Historically, there haven’t been any business networking groups in the Middle East even though there’s a real demand and need for them,” commented Bay, CEO of Enveritas Group. “These business men and women really don’t know each other, but they often times have a lot of biases towards one another. MELA provides the opportunity to connect and now the delegates travel to each other’s countries and meet. With over 100 graduates in just the past two years, I believe this is an incredible step forward for the region as a whole and will be promising for the future.”

Completion of the program will provide participants with an expanding network of leaders across the region and the world that overcomes the time and distance barriers, which frequently inhibit successful organizational growth. A huge benefit of the program is that it provides participants the benefit of connecting instantly to other peer leaders in the region and abroad on a constant and life-long basis. That kind of expanding network greatly reduces the time it takes to obtain useful information and make quality decisions.

About EnVeritas Group

EnVeritas Group is a global content marketing firm dedicated to helping companies empower customers and grow their businesses by developing engaging, relevant and original communications through proven proprietary processes designed to create, manage, market and distribute content. Headquartered in Greenville, South Carolina the company has Custom Content Creation (C3) Centers in Greenville, South Carolina, England and Mexico. EnVeritas group employs 70 full-time writers and editors and staff members in the United States and has a network of over 2,000 writers worldwide. For more information and additional press resources, please visit the company’s website at www.enveritasgroup.com.

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