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Google may not factor in a page’s meta description when determining how a page ranks, but that doesn’t mean it should be an afterthought. Pay as much attention to crafting an effective meta page description as you paid to crafting the copy on the page itself. Let’s look at why. What is a meta page […]
Job searching can be an exhausting process. Whether you are just starting your career or looking to advance your career, the first step is to build your resume. If you’re a college student you may seek guidance from your university’s career center. If you are a current professional looking for a new opportunity, you may […]
When I decided to sell my charming Cape Cod-style home on my own in a grueling, competitive market, I wanted to offer prospective buyers not just honest and valuable information about the house, but I also wanted to deliver a compelling story about the property using eye-catching visuals, heart-tugging words and phrases, and relevant resources […]
Since its debut on October 3, 2014, Serial, This American Life’s wildly successful younger sibling, has been downloaded more than 80 million times. That’s 10 times the population of New York City. Thanks to Serial podcasting is enjoying a spot in the limelight. Part of this phenomenon has to do with the prevalence of smartphones, […]
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