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For most businesses, content marketing has historically taken a backseat to other considerations. While recent numbers demonstrate that more businesses are realizing the importance of content marketing, some are still getting used to the idea. Non-profits, on the other hand, have always been reliant on content marketing, though it might not have always gone under […]
Who watched the Oscars on Sunday? Did you love Ellen? Did you love Jared Leto even more? Personally, the Wizard of Oz tribute got my vote. Regardless of your favorite part, if you were using any type of social media during the show, you were likely inundated with a flood of marketing efforts from brands […]
In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The company says all 277 million LinkedIn users will eventually be able to publish long-form content on the site, just like prominent contributors do now. The Influencers program has been very successful for LinkedIn in terms […]
Recycling and conserving energy have become standard practices in a significant percentage of companies in most major industries. Not only is it the right thing to do, but it can also create positive PR that can go a long way in forming positive public opinion. What’s better than doing something to improve the world we […]
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