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EVG delivers localized content using the latest optimization techniques employed by a worldwide network of experienced writers, editors and translators…
What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have confirmed LinkedIn’s importance in the B2B marketing mix for the past couple of years, new reports herald the platform’s rise as an across-the-board content giant. In just a year, LinkedIn’s Sponsored Updates (a.k.a. brand-created content) […]
I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick to turn stuff down: “No, I don’t want fries with that.” “No, I don’t want to open a store credit card.” “No, I don’t want the extended warranty.” So, when a company does get me […]
With millions of blogs being published online every day, it’s vitally important to create an experience for your target audience that provokes them first to click, then provides them with engaging information and finally leaves them with a motivating call to action. Regressing back to those blog basics so we don’t lose sight of the […]
I am blessed to have friends from a wide variety of different backgrounds, each with a unique heritage. One of those friends is Michal Smith, a Filipino-American, whose friends affectionately call her “Mikee.” Since October is Filipino American History Month, I decided to take the opportunity to ask this Greenville-based pastry chef about her background […]
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