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A common misconception is that content marketing is only imperative for large businesses. Companies such as Red Bull, Nike and Apple have all used content marketing, which has helped aid in their great success. However, what some companies cease to realize is the impact that content marketing can have on small businesses as well. Whether […]
Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed brochures and TV commercials to more interactive content marketing strategies, like social media and mobile apps. Traditional marketing is increasingly showing a decline in its ability to provide the highest return on investment, while newer […]
My inbox is constantly overflowing with emails, but I, like most people, only take time to read about 50% of them. The number of marketing-related emails that I actually read is even lower than that. Those mostly get deleted, unless there are elements at work that really make them stand out. While evaluating my own […]
There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of industries haven’t received this message. Fun, engaging content is not just for retailers and hotels with fancy products and fun adventures to showcase. It’s time for more B2B companies to get in on the action, […]
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