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As a recent college graduate and member of the coveted 18-34 demographic, I’ve encountered a lot of marketing that is supposedly aimed at me. I say supposedly because some of the efforts led me to question whether the writers had ever met an 18-year-old, even in passing. Colleges and universities must compete for the attention […]
Though not my favorite Pixar movie (Monster’s Inc.!), I think Wall-E offers a valuable social commentary, especially for a kid’s movie (the norm for Pixar). Remember the Axiom, the giant spaceship that the humans “lived” on? I put live in quotes, because they essentially rode around the ship in motorized chairs, drinking, eating and engaging not […]
It’s common sense that B2B buyers—especially in the technology sphere—make decisions based on logic. They don’t need puppies and kittens and heart-warming ads showing donkeys who aspire to be Clydesdales. Reason matters, emotion doesn’t. Right? Google partnered with CEB’s Marketing Leadership Council to find out if this common wisdom is true. What they found out […]
At EnVeritas Group, we like to say that brands need to “think global, and speak like a local.” What do we mean by that? We mean that companies seeking to expand abroad should do two seemingly incongruous things: Analyze their data better to discover global business and marketing opportunities. Take a local approach to these […]
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